TradeWinds Shipowners Forum, Hamburg, 2026

Technology, data and the next generation of fleet operations
As shipping becomes more connected, technology is moving from the background of fleet operations to the centre of strategic decision-making.

At the TradeWinds Shipowners Forum Germany on 1 September, Matt Morgan, Chief Product Officer at Pole Star Global, will join industry leaders for a discussion on “Managing Ships in the Digital Era: The Role of Technology in Fleet Operations.” The panel will examine how digital tools are changing the way vessels are operated, from voyage optimisation and fuel efficiency to predictive maintenance, cybersecurity and the use of data in everyday decision-making.

Matt brings a product and data-led perspective to the conversation, drawing on Pole Star Global’s experience helping maritime organisations turn complex information into clearer operational insight. He will explore what it takes to make digital technology genuinely useful at fleet level — supporting more efficient operations, improving reliability and helping shipowners manage risk as vessels become increasingly connected.

Join Matt and fellow maritime leaders in Hamburg for a practical discussion about the opportunities, challenges and responsibilities that come with the digital transformation of shipping.